- This person is responsible for leading the design and sales team. He/she works with the sales staff, design director, designer/s, production managers, and advertising and public relations staff. One must have technical knowledge and expertise in design, merchandising, sales, production and the ability to identify new and upcoming trends. He/she must also be well organized, able to lead the design team, work with large accounts on special projects, and possess fabric sourcing, importing, and costing knowledge.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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